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Introduction: Timeless Style for Every Man Men’s jewelry is having a stylish resurgence, but the truth is, it’s nothing new – guys have been accessorizing for millennia.  Jewelry has always signaled status and personality. Whether you’re just starting out or already confident in your style, a few key pieces can elevate your look. In this guide, we’ll focus on three essentials: chains, rings, and bracelets – complete with history, trends, and styling tips. Chains: From Simple Links to Statement Pendants Chains are the backbone of men’s jewelry. Egyptians wore them as talismans, and hip-hop culture made thick ropes iconic in the 1980s. Today, the range is wider: sleek box chains, classic curb links, and statement pendants all have a place. For beginners, a simple silver or gold chain around 20–22 inches is a safe start. Perfect over a T-shirt or a with a blazer. If you want personality, add a pendant or symbol that means something to you. Layering two or three chains of different lengths has also become a strong trend, creating a stylish, effortless vibe. Styling: Everyday: a single chain, minimal and versatile. Upscale events: a refined silver or gold chain paired with a blazer or crewneck adds polish. Our collection of chains offers sleek chains and pendant options – from modern box links to engraved dog tags – designed for both solo wear and layering.  Rings: Bands, Signets, and Stones Rings have been part of men’s style for centuries, worn as symbols of power, commitment, and personal expression. Today, they remain one of the most versatile jewelry categories. Bands are the simplest entry point – plain silver or gold rings that can be stacked or worn alone. They’re minimal, masculine, and suit almost any style. Wider bands make a stronger statement, while slimmer bands keep things understated. Signet rings carry a rich history, once used to seal documents and identify lineage. Modern designs often feature clean engravings, initials, or matte textures. A signet can be bold or sleek, depending on size and finish, but always feels timeless. Stone rings add personality through materials like onyx, tiger’s eye, or lapis. A silver signet with onyx is sharp and versatile, while a gold ring with tiger’s eye brings warmth and character. Styling: Casual: one ring (band, signet, or stone) adds edge without overdoing it. Don't hesitate to use up to 2 rings per hand to fit your style.  Formal: a gold band or stone-inlay signet pairs perfectly with a tailored suit. Our collection of rings includes classic bands, signets, and stone-set rings – giving you options to fit everyday looks as well as special occasions. Bracelets: Metal Classics and Stone Beads Bracelets bring texture and personality. They’ve been worn since the time of kings, and today they’re as versatile as ever. Metal bracelets are modern staples. They pair well with a watch or stand alone as quiet statements. Stone bead bracelets, on the other hand, introduce color and natural character. Onyx projects strength, tiger’s eye adds earthy tones, and lapis brings a refined blue. Styling: Casual: stack two (beads with a cuff or chain) for an easy, laid-back vibe. Formal: combine a gold curb 5mm with a black onyx bracelet for modern sophistication. Our collection of bracelets features chain bracelets and natural stone beads designed for mixing or solo wear. Finishing Touches with Confidence Chains, rings, and bracelets are essentials that enhance any man’s look. A chain can be sleek or layered, a ring adds presence, and a bracelet brings texture. Start with one piece that feels right, then build your collection. Men’s jewelry should enhance, not overwhelm – subtle details often make the biggest impact. Wear yours with confidence, and you’ll find it becomes the signature touch that sets your style apart.

Choosing a metal isn’t just a style decision—it’s a statement about standards. Stainless steel has a place: it’s tough, low-maintenance, and fine for rough use. But if you care about craftsmanship, sustainability, and long-term value, 100% recycled sterling silver is the smarter choice. It looks better, works better, and ages better—and that matters when you want your jewelry to say something about you. 1) Craftsmanship you can see Sterling silver (925) is a precious metal with the right balance of strength and workability. That makes it a dream material for skilled makers. You’ll notice it in sharper links, cleaner edges, crisper engraving, and precise stone settings. Cuban links lie flatter and catch light more evenly; signets carry bolder faces and smoother transitions; pendants hold fine lines without looking stamped. Steel’s superpower is hardness—which is great for door hinges, less great for intricate jewelry. Because it’s tougher to shape, many steel pieces stay minimal or chunky. That may work for utility, but if you want detail, proportion, and refinement, silver wins. 2) A look that reads “premium” Silver reflects light with a cool, rich tone that feels immediately elevated. It has depth, not just shine. With a rhodium finish (our Keays standard), that brightness holds longer and resists dulling from daily wear. And unlike coated steels, silver isn’t pretending to be a precious metal—it is one. You see the difference across a room. 3) Real value, not throwaway fashion Because sterling is a precious metal, it carries value. That affects your behavior in the best way: you store it well, keep it in rotation for years, and treat it like it matters—because it does. If you want jewelry to mean more than a season, silver is the path. 4) Comfort and skin friendliness Quality sterling silver is generally well tolerated on skin. Some grades of steel include nickel (316L minimizes it), but sensitivities exist). If you’re prone to irritation, silver offers a clear, comfortable route. Jewelry should never be itchy homework. The Keays standard 100% recycled 925 sterling silver  Designed for clean geometry and masculine proportions Built for daily wear—and to stay in your collection for years Purpose-driven brand values behind every piece Bottom line: Stainless steel is utility. Sterling silver is legacy. If you want your jewelry to reflect who you are—committed to craft, mindful of impact, serious about longevity—go silver. Choose pieces that look sharp today, tell a better story tomorrow, and can stand proudly in your collection a decade from now. Keep shining, men.

Men are carrying a lot—careers, families, expectations—and too often we’re told to keep it together, keep it quiet, and keep moving. That mindset can look like strength from the outside, but inside it can turn into stress, isolation, and the feeling that you’re fighting alone. Men’s mental health doesn’t get the spotlight it deserves. It should. Redefining Strength Real strength isn’t silence—it’s honesty. It’s calling a friend when the week hits hard, booking that first conversation with a counselor, choosing sleep over another late night, taking a walk instead of taking it out on yourself. Mental health and physical health are connected: clearer head, better choices; better choices, stronger body. You don’t have to overhaul your life to move the needle—just choose the next right step and repeat. Why Keays Gives 1% Keays was built to help men look sharp and feel confident. But confidence means more than a clean chain or a perfect fit—it means living well. That’s why we give 1% of profit to support men’s mental and physical health. Every piece you choose fuels work that gets men seen, heard, and supported. Your purchase helps expand: Access to support: more conversations, more doors open for men who need to talk. Prevention & education: practical tools to spot issues early and act sooner. Community & connection: spaces where men can drop the armor and be real. Healthy routines: movement, sleep, and everyday habits that protect the mind and body. Style With a Spine Wearing Keays isn’t just about how you look in the mirror; it’s about what you stand for. When you choose 100% recycled sterling silver and a brand that puts money behind men’s health, you’re sending a message: presence matters, and so does the person behind it.  If today’s been heavy, talk to someone you trust. If a friend’s gone quiet, check in. And if you’re doing well, be the shoulder someone else can lean on. That’s how we change the story for men in North America—one honest moment at a time. Keep Shining, Men