Our Mission
Keays aims to bridge the gap between high-end men's jewelry and low quality industrial pieces. We instead chose to offer durable yet refined pieces handcrafted from recycled precious metals. The Keays Club brings together inspiring men who are determined to leave a positive impact.
About Our Founder
A native of Quebec, our founder Frédérick Keays Lévesque serves as the creative force behind Keays. He ensures that every piece we craft—and every touchpoint, from our online presence to exclusive Keays Club experiences—embodies our bold, refined aesthetic and speaks to the modern man’s expression of character and confidence.
Frederick remains deeply involved in the day-to-day operations, overseeing every detail as we grow our presence across Canada and beyond.
A veteran and dedicated leader, he is also committed to mental health advocacy and suicide prevention, supporting both local and national initiatives aimed at creating lasting impact for men and their families.
Support Men's Welness
At Keays, elevating a man’s presence means supporting his health in full. Beginning at launch, one percent of every sale will be reserved for initiatives that promote men’s mental resilience and physical wellbeing.
We will consult our community, track impact, and partner with organizations that share our belief that strength, confidence, and style flourish when mind and body are cared for together.
Sustainable Practices
Who says men don’t care about the environment?
At Keays, we prove the opposite with every piece we forge. Our jewelry is crafted exclusively from 100 % recycled, ethically refined 925 sterling silver—sourced from industrial scrap and reclaimed jewelry, never fresh mining. The result is the same bold shine and strength you expect, minus the environmental toll.
Your order arrives in plastic-free recycled packaging.
Because real presence isn’t just about how you look; it’s about the impact you leave behind.